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4 Months ago | 2.8 mins read

TARGETING THE WEB TO PROMOTE YOUR BRAND IDENTITY

by Karen Webs

Wednesday, 20th Feb 2019 | 01:34:15 PM

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A common mistake especially among small businesses is to underestimate the value of hiring a professional graphic designer when coming up with a business logo


Brand identity is essentially the way a business is perceived within its market. Business people realize the need to package and promote the image of their businesses through branding, but many business people are yet to fully utilize the web as a platform for brand promotion. In today’s article, I will share 3 tips on how you can effectively shape the perception of your business within its market by targeting potential customers on the internet.

[b] Tip #1: Image Is Everything [/b]

Does having a logo add value to your brand identity? A professional logo gives your business a professional image while a mediocre logo makes it hard for your business image to be taken seriously. A common mistake especially among small businesses is to underestimate the value of hiring a professional graphic designer when coming up with a business logo. Sure – hiring a professional graphic designer to design your business logo will cost you quite a bit of money, but how cheap should your business image be? If you have the professional skills and tools to design your own logo, then you might not need to hire a professional designer; If on the other hand you decide to design your own logo without the professional skills and tools to do so – you risk portraying your business as sub-standard as your logo is going to be. The same goes for all the graphics on your websites – a little investment in quality graphics on your website goes a long way in promoting the perceived quality of your business to potential online customers.

[b] Tip #2: Clarity and Consistency [/b]

Because the internet offers so many options for any particular interest, people tend to browse at a skimming rate especially if they cannot find what they are looking for at a glance. Consistently keeping your content clear greatly improves the amount of time a potential customer spends on your website. Your web content has to be professionally done and mindful as that will further boost the image of your business. You can outsource the content writing to professionals or do it yourself as long as the professionalism will not be compromised.

[b] Tip #3: Website Performance [/b]

Think of a website as your online office, does it portray your brand positively? Is it professionally designed? Is it well maintained? Does it have broken links? Is your website slow or fast? Is it easy to navigate around your site or tasking for online visitors? Is it mobile-friendly? Does it have the features your potential customers need to engage with your business? Is your website visible on search engines such as google, yahoo, et cetera? All the above questions address the performance of your website and the better the performance of your website, the better it will be for your online brand identity.

Interested in getting an efficient website for your business or project? Please contact me on 0717 266 129 or email me at info@karenwebs.com and we will engage productively from there. Till the next article, be well.

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