by Renju George
Wednesday, 6th Feb 2019 | 04:07:56 PM
Most business buyers use the web to find information about products, vendors, and solutions for their challenges – the higher the price of the product/service, the longer the buyer performs a search to compare the available deals
Content is a bit of a broad term but for this article – the content being addressed refers to the words, pictures, videos, presentations, links, and anything that is displayed within a website to communicate/interact with its intended audience. When creating web content, your first goal is to effectively communicate with your audience, and your second goal is to score well within search engine results pages (SERP). So what does it take to achieve these two goals when creating website content?
The first task is to make sure that you know who you are creating your website content for. Unless you know who they are and what they care about, you cannot produce content for them. You need to give each potential client a reason they should buy from you. Think about it from their point of view. Your potential clients are not interested in your products. They want to know how you can help them solve their problems; how you can help them boost profits, save time, or cut costs; or how you help them become more productive, healthier, or happier.
The second task is to identify content that can help you sell to prospects who find you online. Most business buyers use the web to find information about products, vendors, and solutions for their challenges – the higher the price of the product/service, the longer the buyer performs a search to compare the available deals. When do you think prospects will seek you out and what do you need to give them to engage them and get them to request more information or buy now? When you are launching a new website, or expanding your existing website, your content does not have to answer all the questions in one go – just answer the most important ones and create an editorial plan to address the remaining questions as you grow.
Last but not least, the third task is to strategically include keywords in your content to boost your search engine optimization (SEO) efforts. SEO is the way in which your website content informs the search engines about the quality of your website, so as to drive more organic (non-paid) traffic by improved ranking in Search Engine Result Pages (SERPs). The thing to remember when creating content while keeping an eye on healthy visibility on Google or other search engines is that there are SEO guidelines that your content must observe to achieve great results. The good news however is that you can take the time to research how to achieve this all by yourself or you can outsource this task to SEO experts. Should you decide to outsource this task to an expert, we have you covered here at Karen Webs.
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