by Renju George
Wednesday, 3rd Oct 2018 | 06:50:18 PM
People are less likely to risk money on online businesses that can go missing with their money without a means to be traced
Trust is hard to gain, but easy to lose – especially when it comes to online interactions and transactions. You can never really be sure if the people you meet online are truly the people they appear to be in real life or they are just pseudo characters designed to lure you into one scam or the other. The same goes for the businesses all over the internet – are they genuine businesses or are they designed to scam the money out of you? Well – if you happen to run a legitimate online business or cause – you will need to earn the trust of your target audience for them to feel reassured enough to do business with you. In this article, I am going to discuss the key things that online audiences generally look out for when deciding whether a website appears credible or not.
[b]THE SSL CERTIFICATE[/b]
As I discussed in the previous article, websites with a SSL (Secure Socket Layer) Certificate start with HTTPS while those without a SSL Certificate start with HTTP. For example, let’s say we have a website whose address is example.com, if you look up at the address bar and the website is displayed as https://www.example.com, the website has a SSL Certificate. If on the other hand you look up and the website is displayed as http://www.example.com or simply as ‘example.com’ without the HTTP before it, the website does not have a SSL Certificate. A website without a SSL Certificate does not encrypt the information it sends to the server and hence compromises the sensitive personal information that users enter such as their passwords, identity information, and banking details et cetera. Your online business might be legitimate but without a SSL Certificate, aware audiences will not risk their privacy on your compromised website.
Established businesses with publicly known offices usually have an easier time establishing trust with online customers because people already have a sense of security when they know they can follow up their online engagements at the physical offices should it become necessary. It therefore helps to let online visitors know how they can locate you should they need to follow up with your physical office or business. People are less likely to risk money on online businesses that can go missing with their money without a means to be traced, hence the reason why the contact page should be reassuring enough should your audiences need to contact you in person. You can even go a step further and demonstrate that your business is legally registered complete with the licensing information that your online visitors can verify with the relevant authorities.
People feel more assured when interacting with online businesses that showcase positive reviews from other customers. The more sincere the testimonials, the more the trust they generate – hence the need to request your customers for feedback that you can share on your website to inspire potential customers that visit your website. In conclusion, earning online trust is often as gradual as building a credible reputation as you would with an offline business. Any efforts you invest into reassuring your online visitors greatly impact the trustworthiness with which your website is regarded.
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