by Renju George
Wednesday, 5th Sep 2018 | 03:34:52 PM
In the industry today, mobile-friendly websites are referred to as responsive-websites while websites that are not optimized for mobile phone navigation are referred to as non-responsive websites.
10 years ago – that is in 2008 – the touch-screen phone had not yet penetrated the market as it has today. Back in 2008, the mobile phone’s front design was like 70% keypad buttons and 30% screen-area. With such a relatively small screen-area, most mobile phones lacked the functionality to access the internet and the few models that allowed internet access did so quite minimally using a WAP browser. Browsing the internet in 2008 was mainly done on computers as the majority of websites were designed for desktop and laptop users – and those were the days when cyber cafes were in high demand mainly because most people were yet to acquire personal computers.
Fast forward to 2018 – the touch-screen phone is now the dominant model in the market, and browsing the internet via the mobile phone is just as efficient as browsing via a desktop computer if not better. Cyber cafes have evidently been affected by losing a significant fraction of browsing customers but they are not the only ones affected – websites that were designed for desktop and laptop viewers only have also been sidelined by the mobile takeover. On the other hand – websites that are optimally designed for desktops viewers as well as mobile viewers have continued to enjoy the best of both platforms. In the industry today, mobile-friendly websites are referred to as responsive-websites while websites that are not optimized for mobile phone navigation are referred to as non-responsive websites.
When a website is non-responsive – it does not mean that it will not be accessible on mobile, it will still be accessible – but it will be oversize because it was designed to be viewed on a desktop screen which is several times larger than a mobile phone screen. The main thing here is presentation in relation to size. A responsive website adapts to the mobile phone screen- size and is presented to the viewer in an easy to navigate layout. In conclusion, with the mobile phone taking over the internet – be sure to be on the side that will maximize on the benefits that are coming with the new internet order by ensuring your website is responsive.
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