by Karen Webs
Wednesday, 11th Jul 2018 | 02:17:34 PM
Many websites in Kenya are treated like the pictures we hang on the wall – they are just there looking prettily dormant – no engagement, no updated information, nothing.
The internet as we know it in Kenya is less than 20 years old – that is to say that if you are above 40 years of age today – chances are that you came up in the typewriter system when computer literacy was understandably quite low. For the purposes of this article, I will refer to myself as a millennial which refers to anyone born between 1981 and 1996 (ages 22-37 in 2018) as I was born in 1982.
As a millennial – I am part of the last generation that came up during the collapse of the typewriter system which coincidentally positioned us at the very beginning of the age of the internet. The reason I am bringing up this bit of the past is because in my humble opinion – I believe the short gap between our analog and digital generations plays a crucial role in business technology today. As a web developer for example – I have observed that many of the over 40’s generation in Kenya view websites as complicated as a result of little to zero exposure to digital solutions.
The millennials on the other hand appear to have been overwhelmed by the rate at which the age of the internet has been evolving – and so it is common to find millennials more caught up in the latest digital craze instead of the actual solution application. When an exposed millennial wants a website developed for example – they are usually inclined into going for the latest hype which in most cases overlooks their particular website purpose. Perhaps I am further complicating websites by trying to explain why they are so complicated in Kenya – So here is a simple explanation aimed at making websites less complicated to understand; a website is a tool for 2-way communication; Many websites in Kenya are treated like the pictures we hang on the wall – they are just there looking prettily dormant – no engagement, no updated information, nothing – just a pretty dormant website on the internet wall.
Meanwhile – you visit an active website that even has an instant live chat for customer care and you see how a website can be a powerful tool for communication when the owner keeps it up to date and optimized to engage with potential customers.
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