by Renju George
Wednesday, 27th Jun 2018 | 03:29:37 PM
It all comes down to making a choice between promoting your product or promoting an advert
Remember the days when you could not surf the internet without dozens of frequent adverts popping up on your computer screen out of nowhere? Well, the surfing experience has since greatly improved to block out those distractions that came in the form of overkill adverts – which drives me to pose the next question – what effect do adverts have on your website?
If your website is primarily based on generating income through affiliate marketing, all you need is a lucrative flow of visitors to your site because the pay-per-click (PPC) and pay-per-1000-impression (PMI) models rely on the amount of your web traffic – the more the visitors to your site, the more your chances of generating passive income through adverts.
On the other hand – if your website is primarily based on selling your products or services, you might need to approach advert placement on your website with caution. Your website is a marketing tool and as such, it is advisable to make sure that everything you allow on your website does not in any way distract your visitors from the main goal of your website. If a visitor to your site clicks on an advert that redirects them away from your site – you risk shifting that visitor’s attention from your products and services by diverting it to the advert. Hypothetically, if that visitor’s attention to your product or service would have led to a sale of your product worth $20 whereas clicking on the advert earned you $0.5 – then that advert is diverting more significant gains away from you.
To put the above in perspective – Karen Webs promotes my web development business by appealing to prospective clients in need of high performance websites for their businesses and as a result – all the focus is on promoting my dev products and services to the visitors who navigate the Karen Webs site. If I were to join one or several of the many affiliate marketing programs around such as Google Ads – I would establish a new website dedicated fully to making money through affiliate marketing. In conclusion, it all comes down to making a choice between promoting your product or promoting an advert – attempting to ‘kill two birds with one stone’ might lead to a situation that misses both birds.
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