Launching a website is an exciting experience – like finally – you now have your own place on the World Wide Web! You visualize thousands if not millions of people visiting your website every single day from all over the world and the thought fills you up with so much expectation. Sure, there are websites out there that get millions and thousands of visitors each day and they started out just by launching a website – but let’s not forget that there are also websites out there that get little to zero visitors on a regular basis. The truth is that anybody can be a winner and anybody can be a loser on the World Wide Web; it all depends on the work and the investment that you put into it.
If you launch a website and it happens to be on the side that attracts little to zero traffic – frustration is likely to ensue especially since you spent time and money to register a domain, buy hosting, and to pay for the construction of your website. Many of the frustrated website owners do not renew their domains when they expire after the first year while the successful website owners renew their domains and even upgrade to accommodate their growth. So, if anyone can be a winner and anybody can be a loser on the World Wide Web, what is it that the winners do differently?
Having a website is the first step to having a solid online presence, but to make it work, it is essential to be aware of the various online marketing concepts. You should understand terms such as organic traffic, paid traffic, lead generation, conversions, search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media marketing. Understanding these concepts and utilizing them properly to boost your online presence is what you will need to move your website to the winners’ circle. The online space is a very competitive place and you have to commit to do your part for your website to thrive. It is common to find websites that appear neglected on the web and yet their owners complain about poor results.
Start by creating enough time to attend to your website in a way that your website’s visitors will appreciate the value in your website. Keep your content up to date – let your website’s visitors know that they can rely on your website to find what they are looking for – like for example, if you list properties for sale or rent on your website, make sure that you keep your list up to date because it will be disappointing for people to contact you with inquiries about properties that are no longer available. Last but not least, manage your expectations realistically as you test the various approaches to make your website successful. As with all other noble undertakings, online success requires a sound strategy, patience, and a good measure of resilience.