As a business person, you are constantly looking for ways to grow your business by investing in marketing methods that work and ditching the ones that don’t work. Investing in a business website is essentially a way to give your business an online presence so as to reach the customers seeking for the products or services your business offers over the internet. Having the right information while you buy a website will help you own a website that will grow your business online, and also help you avoid the mistakes that lead to websites that add little to no value to your business.
1. Total Ownership
As you buy a website, be sure to check that you are in charge of your domain name and hosting details. There is a tendency for some website providers to take advantage of uninformed buyers by denying them total ownership of their websites for exploitative reasons. An honest website provider will give you full control of your website and guide you genuinely on how to secure your ownership.
2. Ease of use
A business website is a marketing tool that you should be able to easily access and control as the admin – it should be as easy to use as common applications such as Facebook if not easier. You should be able to easily manage the content you display on your website be it blogs, business information, or presentations of your products and services. To achieve this, you need to understand the difference between a static and a dynamic website. A static website can only be updated by a person with the technical knowhow of editing the HTML/CSS markup that is used to construct the website. A dynamic website on the other hand does not require the technical knowhow – a good example is the way anyone can use Facebook without even being aware of the technologies that are running under the hood. A dynamic website is also referred to as a database-driven website – and is highly recommended for business websites.
3. Technical Support
The more you make use of your business website, the more rewarding your online strategy is going to be – and the more you will need technical support to make sure your website stays on top of things. Your website provider should be reliable whenever you need support from time to time; do avoid ‘hit-and-run’ website providers, the type that are only interested in selling you a website but not interested in giving you technical support when you need it afterwards. Your business website needs a website provider that is invested in giving support for the websites provided.
When the deal is too good
Last but not least, as one businessperson to another – if a deal appears too good to be true – it’s most likely a dupe. Get all the accurate information you need before you buy a website and understand that your website is only going to be as successful as the decisions you will make before you buy it. Start by finding the right website provider and the rest should be a success story.