Understanding the online customer
- By Karen Webs | Wednesday, 27th April 2022
- 2.3 mins read
- It’s time to go shopping – and depending on what you intend to go shopping for – online shopping might be a much better alternative than going to the shopping store in person. If it’s time for breakfast and you need to urgently buy a loaf of bread, then it is definitely going to be more convenient to just get that loaf of bread from your neighborhood kiosk than to order for that same loaf of bread from your favorite online shop. On the other hand – If it’s time to buy something that is not conveniently available at your local reach, then online shopping might offer you much convenience than having to personally search around for the thing you need to buy.
From the above scenarios, it is apparent that convenience is at the top of the list of reasons on why people choose to either shop online or shop in person. That said, to understand the online customer, it is essential to first understand the aspect of convenience in relation to shopping. For a shopping option to be convenient; it has to save time, save costs, and match the expectations of the customer. If you intend to make it possible for online customers to shop directly from your website, then you need to also provide the logistics to deliver your products to the customers’ doorstep or address depending on the nature of your business.
The sooner you can deliver to the customer, the better. Delivery logistics tend to be more efficient when the distance between the customer’s location and the location of the business where the products are stored are not so far apart. There are certain factors that might compel a customer to order for a product from afar such as where shipping or freight logistics will be incurred but even then, the customer will always choose to buy from the shop offering the most convenience in terms of delivery time, which might be days or weeks of patience.
A common grievance among online shoppers is the delivery of products that do not match their expectations from online shops. This happens mainly due to false advertising, where an online shop will showcase a particular product on their website, but deliver a product that does not match the showcased product. When customers go shopping in person, they get exactly what they pay for but when they shop online, they can only hope that the online shop will not engage in dishonesty when delivering what the customer ordered for online.
So there you have it, to run a successful online shop – you have to first build a reputation for convenience in all the aspects of the term in relation to online shopping.