Internet availability is costly in Kenya though it is easy to access it in many parts of the country. Netizens in Kenya are growing immensely with each passing day and guess who else is investing heavily in social media marketing, local businesses. They got it right, to have a successful online business, you need to have an online presence. How about we learn on how to sail through challenges in these online businesses. Getting online customers can be a hustle more so when you are new in the system. Here is how you will attract customers.
Offer discounts.
This is not a long term strategy but it is highly effective in driving customers into your business. Once this strategy is formulated, announce to the world via your social media accounts and your website.
Run a competition.
A purposeful competition for your brand can be a fun way to spread the word about your business, on the net. Offering giveaways also keeps your online customers on their toes, anticipating the next offers and also attracts new customers.
Merging.
This simply means partnering with a complementary partner, such that acquiring new customers is effective. You however have to make sure that this company is not competing with yours, but has a big audience. This is more of a traffic exchange.
Product blog.
How often do you update details on your website? You know you can add your new products on that platform. Hello, maybe I could help you. DM me.
Try a new product or service.
Activities such as repositioning, repackaging, or even repricing of an existing product, have a super-effective way of capturing new customers. Advertising should never be taken for granted either. This creates traffic in your business since a big number of people may get interested in your products.
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Gaining the trust of your online customers can be challenging putting into consideration the persistent online scams in Kenya. Just the other day a Kilimall ad appeared on my Facebook news feed. Oh my, pretty cheap wigs, only for me to go through the comments and yooh, complaints left, right and center, late deliveries, delivery of totally different products, hey, don’t try this!. Having a website boosts the level of trust compared to only giving your business a social media presence. Cash on delivery could work on trustworthiness but could open up challenges of being scammed by fraudsters, posing for legitimate customers. Be careful!
Strategizing on your business's competitive advantage to acquire loyal customers makes sure the business is unique since a better deal which is more convenient can be offered in this business, with lots of profits made.
Online customers originate from random locations provided there is internet access. This creates a great opportunity for online businesses but for those that sell physical products and services, this could be a hiccup. What am I saying, the nature of the online business matters too? Precisely. For greater results, invest your time on social media. Watch your business grow.
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