Your website is essentially the face of your business and therefore requires your utmost attention, dedication, and investment. When you redesign your website, it can result in massive benefits for your business, although it is not as simple as it seems. Redesigning not only includes the whole makeover of the website but also small changes in functions that can help make the user experience better.
No matter how high profile a business it is, a dull online presence can be an obstacle to winning over more clients. At the end of the day, the game is about engagement and basic functions and design elements contribute towards that goal. Here are 3 of the top reasons on when you should consider redesigning your website.
1. When Your Website Is Not Meeting Your Expectations
This is the most straightforward reason for you to think about making changes to your website. Okay, so you have a brilliant looking website and things seem to run fine, but are you getting results? If you are not achieving your target sales, subscriptions or whatever your goal is with your website, then it’s not working well. The important part here is to analyze what is wrong with the website and causing it to not work well with your visitors.
You need to start by examining the conversion rate and visitor to lead rate. You should monitor the behavior of customers on the website and try to identify the points where they stop and leave. Is your website’s landing page attractive enough to encourage visitors to proceed to other pages? Are the pages properly linked with each other and cohesive? Is the website similar to the identity of your brand? Is the call to action placed in an appropriate position on the webpage? Ask yourself such questions and you will discover what is wrong with the website.
2. When Your Website Is Slow
If your website is running slow, it means that is not well developed or perhaps the hosting service you are using is slow. In any case, you should start fixing things. In today’s age, users expect speedy responses and results. A slow responding website will most likely lose visitors and it will leave a negative impact on SEO too. No matter how interactive your website is, if it is not fully loaded in a few seconds, it will not do well. The bounce rate will increase massively and that is not good. You can use free online tools such as the ones provided by Google to check the speed of your website.
3. When Your Website Is Not Responsive
The number of people using mobiles to browse the Internet has skyrocketed. And this trend is going to continue in the future which makes it necessary to have a mobile platform. Your website is responsive if it is able to accommodate all users, no matter which platform they are visiting your website on. If your website is not responsive, it will not work well with mobile devices or tablets. This means you need to get a responsive website in order to retain customers and stay in the race. Mobile has become so important that Google recommends it, especially if you have one website.
Interested in getting an efficient website for your business or project? Please contact me on 0792 694 725 or email me at info@karenwebs.com and we will engage productively from there. Till the next article, be well. Â
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